In our fast changing and technology-driven world with competition-driven marketing, only cutting edge skills can deal with the emerging complexities of the marketplace – to create and/or to maintain business relevance, competitiveness, sustainability, and long-term reputation. Most marketing issues, problems or dilemmas of the current global cosmos demand international best practices for observing, recording, and analysing phenomena – and then rightly interpreting the results and proffering evident-based but sometimes not-so-obvious solutions.
Today’s consumer is not only rational but very sophisticated – under varying lifestyles, and varying levels of access and available options in the new global arena. To address the customer’s needs, the providers of consumer goods and services must be armed with the right and timely mix of marketing innovations. This boils down to possession of superior and all-round marketing intelligence. A marketer under global influences needs the right kind of a partner and this is where MARS comes into the picture. The global market is in a flux and so is research. As Mars is the closest planet to earth, so is Mars Ltd down-to-earth in dealing with client’s research needs. We entered the orbit of global marketing research with basically one objective: to understand our client’s needs and dilemmas, then root for depth and accuracy of solution to ensure results-driven success of both parties.