Offerings


Our Offerings

Domains of Expertise

Since commencing full business in the first quarter of 1992, we have conducted hundreds of research projects and wide-ranging in character:
◘ Nationwide Household Surveys
◘ Business-To-Business Research
◘ Market Surveys (Market / Brand Share & Volume Analyses)
◘ Follow-Up Studies
◘ Advertising Research / Pre- & Post Campaign
◘ Brand/Branding Studies
◘ Concept Testing & Product Testing
◘ Segmentation Studies & Positioning
◘ Customer Satisfaction
◘ Customer Awareness & Perception Studies
◘ Usage & Attitude (U & A) Studies
◘ Pricing & Distribution / Outlet Categorisation
◘ Workplace Studies
◘ Social Surveys / Public Opinion Polls
◘ Quality of Healthcare Studies
◘ Operations Research ◘ Retail Audits
◘ Setting and Developing M&E Systems to base-line, midpoint and end

Research Services / Techniques

◘ Continuous/Omnibus/Tracking
◘ Extended Depth Interviews
◘ Focus Group Discussions ◘ Desk Research
◘ In-hall / In-home Interviews / Placements
◘ Street/Open-market/Mall Interviews
◘ Executive / Industrial Interviews
◘ Mystery Shopping
◘ Observation / Immersion
◘ Qualitative & Quantitative
◘ Questionnaire Design / Group Guide Tools
◘ Recruiting / Coding / Data Entry / Tabulation
◘ Analysis & Report Writing

Research Locations

Nigeria and Ghana physically, but we have
served many clients from around the globe:
◘ USA & Canada ◘ South America
◘ Europe ◘ Middle East
◘ Other Africa ◘ Asia, including lately Japan

Market Sectors

◘ Alcoholic & Non-alcoholic Drinks
◘ Banking, Insurance & Financial Services
◘ Information & Communication Technology, ◘ Mass Media (broadcast & print)
◘ Toiletries/Beauty Products
◘ Fast-Moving Consumer Goods (FMCGs)
◘ Soaps and Detergents
◘ Pharmaceuticals / General Health Care
◘ Food & Food Drinks / Seasonings / Additives
◘ Durables (Household & Industrial)
◘ HIV/AIDS & Reproductive Health
◘ Public Health / Education / Malaria Control ◘ Insecticides / Environmental Products
◘ Real Estate ◘ Motor Transport
◘ Print & Photography ◘ Musical Equipment
◘ Sanitary and Personal Hygiene Products
◘ Policy Environment

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